When it comes to marketing, does it often feel like you’re pushing a giant snowball up hill? Other entrepreneurs are out there getting noticed and bringing in the business – how do they do it? The answer is: momentum. If you want to tap into the power of momentum, you have to get started and keep it moving. That means you must spend time marketing your business daily.
When I started my new business, I described myself as a coach or a consultant. After a few years of barely treading water, I knew I had to look at my work differently. It took me a few years to figure it out, but I finally saw that first and foremost I needed to be a sales and marketing expert. And for a natural introvert like me that wasn’t an appealing prospect!
Whether you’re an image consultant, a professional development coach, or whatever your field of expertise is, you must also be a marketing expert. Even if you have others on your team to help you market your business, as the CEO of your business, marketing needs to be number one on your agenda. Successful entrepreneurs train themselves to utilize marketing momentum.
So how can you tap into the power of marketing momentum? Here are seven strategies that have worked for me:
- Get the Ball Rolling by Knowing Where You Want to Go.
Planning is an essential first step for creating momentum. You must have a clear destination for your business in mind. I hope you’ve been capturing all of your big, business ideas in a notebook. This will keep you inspired. It also gives you freedom – even though you may not be able to work on it presently, it’s captured for when you can. This allows you to comfortably concentrate on what’s doable right now.
- Prioritize to Get Predictable Results.™
You could be marketing 24/7 but still feel like you’re getting nowhere! You’ve heard of the 80-20 Rule, right? 80% of your results come from 20% of your actions. We often waste energy on the busy-work that gets us nowhere. When you identify the 20% of meaningful actions, you can intensely apply yourself to these and create massive results.
- Break Priorities Down into Action Steps.
Of the actionable items you can accomplish right now, what are the small steps that you must take in order to get the ball rolling? Write them out and schedule each one over the course of the next week or month. You’ll be amazed at how much more you accomplish.
- Know When and What to Delegate.
If you don’t have the necessary skills, you either need to learn them or employ someone who has them. Technical aspects, writing and design are often the areas that require entrepreneurs to seek help. You could invest some time in learning the basics of these crafts. However, remember that doing everything yourself can end up costing you far more than you realize and can quickly stall your momentum. Give your business the push it needs by hiring professionals that can do the same tasks faster and better.
- Seek Ongoing Support to Keep You off the Plateau.
A mastermind group, a coach, and supportive family and friends provide you with encouragement and energy when you hit a roadblock or plateau. The key is to be supportable. Sincerely ask for suggestions and feedback and look for ways to implement them.
- Create a Clear Path for Clients.
In marketing you need to create a clear path for your ideal client. Create free or low-priced offering of your expertise for those just getting acquainted and lead them through a funnel to progressively more expensive offerings. When they see the value of what you have to offer, invite them to your high-end product or service. Make it easy for them, and meet them where they are.
- Focus on Long-Term Results.
You can keep the momentum going by focusing on building long-term relationships, not on just quick sales. It’s wonderful to sell a product or service. Yet, those who master marketing provide accountability and encouragement to implement everything that’s being learned. Sometimes it takes a lot of hand holding, but that’s what sets you apart in your industry. Your happy clients will sing your praises every chance they get, which gets you the referrals that really sends your business soaring.
Each of these seven suggestions is fairly straightforward. Creating the marketing momentum is not about the latest marketing fad, it’s really about your willingness to implement time-tested strategies. Once you get traction and see results it’ll motivate you to keep doing what’s working, so don’t give up!
Predictable Results™ Assignment
A great deal of business is lost because people drop the ball in the follow-up. I suggest you concentrate on creating a system for capturing information and following up on that within the first week of contact. This might mean writing a series of emails for your autoresponder, sending personal emails, connecting with clients on social media or making actual telephone calls to people you’ve met.
Need more suggestions? Call 1-800-267-3245 for a free 30-minute consultation to see how we can help you!
As a pioneering and visionary innovator, Sarah is a certified professional image consultant and brand strategist, speaker, trainer and author. Her company, Illustra Business Coaching, provides leading-edge business building strategies for small business owners & entrepreneurs who wish to take their company to the next level.
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Copyright © 2015, Sarah Hathorn, AICI CIM, CPBS
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