Turning Your Passion Into Profits
“It’s important that you are passionate about your work, but it’s more important to ensure you create a brand niche,” said Sarah Hathorn, CEO and founder of Illustra Consulting, an Atlanta-based career advisory firm. “You must consider if there is a need for your business venture, who is the ideal target audience you want to attract and what unique selling proposition do you offer to outclass the competition. Everyone has a personal brand that determines their small company brand, but few business owners can really define it.”